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Successful journeys start with experienced “co-pilots” that know the difference between 'wisdom & knowledge'

what we do:

We Partner

We Innovate

Purple Paws is a passionate and nimble team of experienced pet industry consultants that bring together innovation in the form of ideation, industry intelligence, product development, marketing and sales strategies.

We Innovate

The world does not need more pet 'stuff'. More isn't better. Better is better & 'creating remarkable' is the very best! As independent consultants, our clients benefit and leverage our decades of relationships, successes and mistakes.

We Deliver

Our clients work across multiple markets of the pet industry. This includes Canadian and US pet specialty, grocery, veterinarian, DTC and club. Our manufacturing partners are certified GFSI / SQF and backed-up with best-in-class processes and supply chains.

We Succeed

We Deliver

Conventional consultants work on retainers and exorbitant fees. They are compensated whether a project succeeds or fails. If our core values are aligned and we believe success is achievable - we say 'yes’ because we ’eat what we kill.'

Choose to race to the top

"The race for cheap is a race that can't be won. As soon as someone gains the lead, someone else lowers the standards and takes shortcuts to get even more. It's clear there is an alternative. A chance to work toward the top; the opportunity to create remarkable products, stuff so good, people want to talk about it! "

Credit to Seth Godin - Virtual Mentor

A personal message from the "chief dog wagger":

Peter Kaufman Chief Dog Wagger and Myca Johnson Bernese Labradoodle

"For over 20 years, my journey in the pet industry has been filled with passion and learning. Everyday I am excited and grateful to do 'work' that matters; consulting and collaborating with entrepreneurs and brands that reject the status quo. Let's connect and discuss how we can 'create remarkable' for your pet company and the dogs and cats we serve." - Peter Kaufman